Our job,
It's Smart Commerce
French MarTech, Lucky Cart combines the potential of transactional data with the power of e-retail media to meet the business challenges of retail players.
Our partners
Our retail media approach
Concrete challenges.
Measurable results.
Build unique, long-term, and large-scale shopper relationships
Understanding individual buying behaviors through the exploitation of first-party data
Ultra-personalized campaigns based on the profile of each shopper, continuously fed by their cash receipts
Boosted engagement and loyalty thanks to incentive mechanisms such as gamification
Instant correlation between comprehension and shopper activation
Adopt the winning tryptic of retail media
Exploitation of first-party data to understand and anticipate the buying behaviors of each shopper
1to1 conversion by sending each shopper the most relevant offer for them, at the most appropriate time
Adapted to your brand needs, to improve your performance regardless of your business problem
Deploy your brand at key stages of the shopper journey, on a massive and measurable scale
Multi-exposure throughout the buying journey until the key moment of conversion
Activation of EANs and locations of your choice, according to your ambitions: from a local store to several national retailers
Dynamic adaptation of content to shoppers' browsing behavior
Precise measurement of the incrementality generated and the types of shoppers activated
Finally, build the retail media strategy that your business needs
Personalized recommendations to meet all business challenges
Catalog of offers to be modulated according to the needs and context of each brand, portfolio, highlight
Flexible and turnkey solution combining the experience of mass distribution and the expertise of data science
In practice
They had a challenge. Together we built the solution.
A national multi-brand campaign for the 10th anniversary of the PME+ label
Increase conversion through personalized recommendations
Boost L'Oréal's average basket thanks to the “Double your chances” mechanism
How did Lustucru Premium Group boost its incremental sales?
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Our expertise
Combining technology and data science to transform commerce
Expertise in data science
In order to achieve these business goals, we combined our know-how. With a solid team of Data Scientists since 2018, we have developed our own machine learning algorithms, specially adapting them to the business rules of retail.
We are thus in a position to exploit transactional data in real time, and can thus understand the consumption profile of each shopper and anticipate future behaviors. We made the bet on AI 8 years ago, and are still learning every day.
A thorough understanding of retail
Our expertise in the retail sector, its structural issues and the challenges faced by its players is based on a team with complementary experiences, on the advertising side, retail and industrial brands.
This detailed understanding allowed us to identify the business potential of using data, machine learning and AI. This combination of technologies put at the service of commerce makes it possible to develop new solutions to meet the traditional challenges of the sector.
A business-oriented vision
We use this combination of technologies with a clear objective of business impact. We go further than media visibility. We use visibility to achieve shopper engagement, incrementality and the resolution of challenges such as conversion, loyalty, portfolio and customer relationship management.
From 1 to 1
At the mass scale
The combination of data science and our partnerships with retail chains allows us to understand, recognize and interact with each shopper in an individualized way during their online shopping journey.
Everyone receives their personalized offer, prepared for them according to their consumption profile. And that for each shopper of 90% of French food retailers.
Key figures
Figures that speak for themselves
A turnkey solution, tailor-made support
Since 2018, Lucky Cart has accumulated triple expertise in mass distribution, data science and e-retail media.
This know-how is illustrated by a multidisciplinary and passionate team, which works together around a mission: to support brands and retail chains in solving their commercial challenges, day after day.
News
Worth reading
Lucky cart's entering the Spanish market
Lucky cart's entering the Spanish market
Lucky cart's entering the Spanish market
Introduction to Lucky cart with the Retail Media Technology Podcast
Introduction to Lucky cart with the Retail Media Technology Podcast
Introduction to Lucky cart with the Retail Media Technology Podcast